Tools are converging. Understanding is the edge.

Anyone can build an automation in an afternoon now. And most of them look alike: lead follow-ups, call summaries, CEO dashboards. Some of mine too.

So the tool isn't what sets you apart anymore. The understanding behind it is.
AI is great at showing where leads get stuck and what to fix in the CRM. What makes it stick is knowing the people who'll use it: sitting with the team, seeing how they really work, and building around that. Then adoption happens on its own.

That's where I think the value is moving.
What's one thing that made a team actually adopt a tool you built?