Code is cheap. Understanding isn't.

Anyone can build an automation in an afternoon now. That part is solved.

What isn't solved is people. AI can show you exactly where leads get stuck and what to fix in the CRM. It can't tell you why the reps, in a service business or on a support team, won't change the way they work. And if they don't adopt it, they'll quietly go back to the old way a month later.

AI still doesn't understand people well enough. You have to sit with them, listen, see where things really get stuck. Then go to the tools.

Am I wrong? Has anyone seen AI close that gap yet?