@ericyocam6Professor, California Polytechnic State University
Where Will Agentic AI Deliver the Greatest Business ROI?
Which business function do you believe will generate the greatest measurable ROI from deploying autonomous AI agents over the next 12 months?
Comments2
Customer support gets my pick, because most companies already track cost per ticket and time to answer, so the savings show up on a report within a quarter. Sales may win bigger later, but over your 12-month window the function with the clearest before-and-after numbers is the one a CFO will believe.
Great point, Ryan! Customer support certainly has an advantage because organizations already track metrics like cost per ticket, resolution time, and customer satisfaction. That makes it easier to establish a baseline and measure the impact of agentic AI. I also think the real test will be whether AI agents can resolve complex customer issues autonomously without sacrificing service quality or increasing escalation rates. Sales may ultimately deliver greater revenue upside, but I agree that customer support offers a clearer path to demonstrating ROI in the near term.
2 comments
Customer support gets my pick, because most companies already track cost per ticket and time to answer, so the savings show up on a report within a quarter. Sales may win bigger later, but over your 12-month window the function with the clearest before-and-after numbers is the one a CFO will believe.
Great point, Ryan! Customer support certainly has an advantage because organizations already track metrics like cost per ticket, resolution time, and customer satisfaction. That makes it easier to establish a baseline and measure the impact of agentic AI. I also think the real test will be whether AI agents can resolve complex customer issues autonomously without sacrificing service quality or increasing escalation rates. Sales may ultimately deliver greater revenue upside, but I agree that customer support offers a clearer path to demonstrating ROI in the near term.