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#1091 by ARRColorado, USverblio.com ↗

Verblio

Verblio sells an AI-assisted content creation platform with a network of US freelance writers, producing SEO blog and web content for marketing agencies and businesses.

ARR
$150.6M revenue (est.)
as of Oct 2026
Employees
286
as of Oct 2026
Valuation
$1.5B (est.)
10× ARR
ARR / employee
$527K
revenue efficiency
About Verblio

Verblio (formerly BlogMutt, rebranded in 2018) is a content marketing platform. It pairs a network of about 3,000 US-based freelance writers with in-house AI tools to produce SEO-focused blogs, web copy and video. Its customers are marketing agencies and small and mid-sized businesses, and it sells subscriptions and per-project content orders, including white-label and enterprise options. It acquired AI video startup Automagical in 2019. Sources disagree on who bought it in 2024: Dealroom says Stage, and PitchBook says Edited Capital. Revenue and headcount estimates vary widely across data sites, so none are given here.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.

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