Verblio
Verblio (formerly BlogMutt, rebranded in 2018) is a content marketing platform. It pairs a network of about 3,000 US-based freelance writers with in-house AI tools to produce SEO-focused blogs, web copy and video. Its customers are marketing agencies and small and mid-sized businesses, and it sells subscriptions and per-project content orders, including white-label and enterprise options. It acquired AI video startup Automagical in 2019. Sources disagree on who bought it in 2024: Dealroom says Stage, and PitchBook says Edited Capital. Revenue and headcount estimates vary widely across data sites, so none are given here.
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