ActiveCampaign

ActiveCampaign is a Chicago-based software company founded in 2003 by CEO Jason VandeBoom. It specializes in cloud-based Customer Experience Automation (CXA) platforms, serving over 180,000 customers in more than 170 countries. The company has achieved Unicorn status, raising approximately $362.74 million in funding. ActiveCampaign offers a comprehensive suite of tools for marketing, sales, and customer relationship management. Its platform includes marketing automation features, email marketing capabilities, a user-friendly CRM designed for small to mid-sized businesses, and multi-channel messaging through SMS and WhatsApp. The company leverages its proprietary AI engine, Active Intelligence, to enhance automation and personalize customer interactions. With a focus on helping businesses automate complex marketing journeys, ActiveCampaign is recognized for its ability to optimize engagement and drive revenue growth.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.