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#1811 by ARRFinlandsupermetrics.com ↗

Supermetrics

Marketing intelligence platform that connects ad, analytics, CRM and search data to reporting tools, warehouses and AI assistants for marketers and agencies.

ARR
$89.5M
as of Oct 2026
Employees
360
as of Oct 2026
Valuation
$280M
3.1× ARR
ARR / employee
$249K
revenue efficiency
About Supermetrics

Supermetrics sells a SaaS marketing data platform. It pulls data from 100+ ad, social, analytics and CRM sources into spreadsheets, BI tools, data warehouses and, since 2026, AI tools such as ChatGPT, Claude and Gemini through an MCP server and Data API. Customers are marketing teams, agencies and brands, and it earns revenue from subscriptions. It raised a €3.5M Series A in 2017 and a €40M Series B led by Highland Europe and IVP in 2020. Reported revenue was about €55.8M in 2023.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.

Investors · 3

LeadHighland EuropeVenture capital19 partners on file
BoardHighland EuropeVenture capital· Irena Goldenberg (Partner at Highland Europe)19 partners on file
BoardIVPVenture capital· Eric Liaw (Partner at IVP)17 partners on file
BoardIVPVenture capital· Alexander Lim (Partner at IVP)17 partners on file
InvestorIVPVenture capital17 partners on file
InvestorOpenOceanVenture capital3 partners on file
39 partner contacts across these firms, emails and LinkedIn are in Investor Contacts for paid members.

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