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Supermetrics

Helsinki, Finland · founded 2013 · ~360 employees · Software Publishers · supermetrics.com

Supermetrics sells a SaaS marketing data platform. It pulls data from 100+ ad, social, analytics and CRM sources into spreadsheets, BI tools, data warehouses and, since 2026, AI tools such as ChatGPT, Claude and Gemini through an MCP server and Data API. Customers are marketing teams, agencies and brands, and it earns revenue from subscriptions. It raised a €3.5M Series A in 2017 and a €40M Series B led by Highland Europe and IVP in 2020. Reported revenue was about €55.8M in 2023.

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