@ksanyok4Before you buy links, check which of your pages Google has actually indexed
A pattern we keep seeing while building SEO Radar at PromoPilot: founders want to push the page they care most about, but the page that pays back is usually a different one.
How we pick pages now, straight from Search Console data. First, drop every page that is not indexed or is canonicalised to another URL. Links do not fix that, so those pages get removed from the plan and get an indexing fix instead. Second, if two of your own pages rank for the same query, merge or interlink them before pushing anything. Third, look for pages already sitting at positions 8 to 30 with real impressions. Those are the ones where a small push moves clicks, because Google already thinks they are relevant.
Then measure before and after per page, not per site: position, clicks, index status. Our results are honestly mixed, some pages barely move. One that did: an ad network client saw impressions up 3.2x and clicks up 36% over 28 days after we worked on pages picked this way.
Question for the room: how do you decide which page to promote first? Gut feeling, revenue per page, or Search Console data?
Comments2
I'd pick revenue per page first, because a page that already turns visitors into paying customers is worth pushing even from position 25. Gut feeling is the one I'd drop, since founders usually pick the page they're proudest of, which is exactly the pattern you keep seeing.
Agree on revenue per page, with one caveat we hit often: small sites usually don't have revenue tracked per landing page, so the honest proxy becomes conversions per page from GA4, and if even that is missing, the first fix is tracking, not links. Revenue also hides the page that sells well at position 25 but has almost no impressions, because the query itself is tiny. So in practice we multiply the two: value per visit from analytics times the extra clicks the page would get by moving into the top 5. That usually surfaces a boring service or pricing page instead of the blog post the founder loves.
2 comments
I'd pick revenue per page first, because a page that already turns visitors into paying customers is worth pushing even from position 25. Gut feeling is the one I'd drop, since founders usually pick the page they're proudest of, which is exactly the pattern you keep seeing.
Agree on revenue per page, with one caveat we hit often: small sites usually don't have revenue tracked per landing page, so the honest proxy becomes conversions per page from GA4, and if even that is missing, the first fix is tracking, not links. Revenue also hides the page that sells well at position 25 but has almost no impressions, because the query itself is tiny. So in practice we multiply the two: value per visit from analytics times the extra clicks the page would get by moving into the top 5. That usually surfaces a boring service or pricing page instead of the blog post the founder loves.