@artemisgtm.ai4Founder & CEO, ArtemisGTM.ai
Shipped: Fit + Intent Lead Scoring Model
Artemis GTM scores leads on a Fit plus Intent model on a 0-100 scale: about 50 points for firmographic fit and 50 for behavioral intent. Route hot leads (80+) to sales immediately and hold warm leads (60-79) in nurture until their score climbs. The model works in HubSpot, Salesforce, or any CRM with custom field support.
GTM
Comments2
The 50/50 split between fit and intent is where I'd poke. A perfect-fit account with zero intent can still land in warm, while a high-intent student or competitor can hit 80. Do you gate hot routing on a minimum fit score, or let the sum decide?
Dynamic exclusions keep competitors out and the fit score is determined by multiple factors that would not include a high intent prospect outside of firmographic fit.
2 comments
The 50/50 split between fit and intent is where I'd poke. A perfect-fit account with zero intent can still land in warm, while a high-intent student or competitor can hit 80. Do you gate hot routing on a minimum fit score, or let the sum decide?
Dynamic exclusions keep competitors out and the fit score is determined by multiple factors that would not include a high intent prospect outside of firmographic fit.