Companies › Confido
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Confido

New York, United States · founded 2022 · ≈72 employees · Software Publishers · confidotech.com

Confido sells an AI infrastructure platform for CPG brands. It automates cash application, deductions management, trade promotion management and sales forecasting on one shared data set. More than 250 brands use it, including Unilever, Mars, Dude Wipes and Kettle & Fire, and over $30B in retail sales planning runs through it (2026). It is a venture-backed SaaS business. It raised a $20M Series A led by Footwork in 2025 and a $55M Series B led by Insight Partners in September 2026, for about $77M in total funding.

Funding

1
Every round, secondary, debt facility or acquisition involving Confido that AI Lounge tracks, newest first. Latest: Series B on Sep 22, 2026.
Confido logo
Investors not disclosed · AI
$55M

Timeline · 3

In the news

2
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