Character
Character is a full-service branding and design agency based in San Francisco, with an additional office in Portland. Founded in 1999, the agency specializes in building brand strategy, design, and cross-channel experiences for its clients. Character emphasizes bold design and category-defining brand strategy, utilizing a “Story Framework” approach for analysis and recommendations. The agency has worked with notable brands such as Reebok, Oculus, Google, Peet’s Coffee, and Fitbit, showcasing its expertise in the branding field.
Investing activity
Character appears in 1 AI deal tracked by the AI Lounge deals desk. The rounds are mostly Seed, with a median round size of $5M. The most recent is Amari AI (Seed, $4.5M, Feb 2026).
Character most often invests alongside Pear, First Round Capital and Hustle Fund, and the companies it backs on AI Lounge are mostly in AI.
Deals
Frequently asked questions about Character
What AI companies has Character invested in?
Character's AI investments include Amari AI. The 1 round on AI Lounge are listed on this page with amounts, dates and co-investors.
Where is Character based?
Character is based in San Francisco, California, United States.
What stage does Character invest at?
In the rounds tracked on AI Lounge, Character has invested at Seed, with a median round of $5M.
Who does Character co-invest with?
Character's most frequent co-investors on AI Lounge are Pear (1 deal), First Round Capital (1 deal) and Hustle Fund (1 deal).
How can founders reach Character?
Founders on AI Lounge can see Character's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with the firm under Warm Paths, and add Character to their Investor Pipeline to track the conversation.