Yotpo
Yotpo runs a SaaS e-commerce retention marketing platform built around reviews, visual UGC, loyalty and referrals. It connects with Shopify, Google, Instagram and other e-commerce platforms, and its customers include Steve Madden, Princess Polly, Brooklinen and Moroccanoil. Founded in 2011 by Tomer Tagrin and Omri Cohen, it has raised about $436M from investors including Bessemer, Tiger Global and Shopify, including a $230M Series F in 2021 at a $1.4B valuation. In August 2025 it exited email/SMS, sending those customers to Attentive and Omnisend, and laid off about 200 employees (about 34% of staff) to focus on AI-driven reviews and loyalty.
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