THE ICONIC
THE ICONIC is an online retailer of clothing, shoes, accessories, sportswear, beauty, kids and homewares, selling from its own inventory and through a growing marketplace. Its customers are shoppers in Australia and New Zealand, and it is known for fast delivery and free returns. Founded in 2011 and backed by Rocket Internet, it is now owned by Global Fashion Group. It reported more than 2 million active customers in Q2 2025. It runs a large fulfilment centre in Yennora, Sydney. GFG's ANZ region was about 49% of the group's roughly €1.0B net merchandise value in 2025. THE ICONIC is a fashion e-commerce company, not an AI company.
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