Pardot
Pardot was founded in 2007 in Atlanta by David Cummings and Adam Blitzer. It is a B2B marketing automation platform for lead generation, lead scoring, nurturing, email campaigns and ROI reporting, tightly integrated with Salesforce CRM. ExactTarget bought it in 2012 for about $95.5M, and Salesforce acquired ExactTarget in 2013. Salesforce rebranded the product Marketing Cloud Account Engagement in 2022. It is sold by subscription, and tech-tracking data shows about 49,000 active domains using it as of August 2026. It is not a California-headquartered standalone company, and its sources place it in Atlanta, Georgia.
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