Pardot
Pardot, now Salesforce Marketing Cloud Account Engagement, is B2B marketing automation software for marketing and sales teams. It covers lead generation, nurturing and email.
Pardot was founded in 2007 in Atlanta by David Cummings and Adam Blitzer. It is a B2B marketing automation platform for lead generation, lead scoring, nurturing, email campaigns and ROI reporting, tightly integrated with Salesforce CRM. ExactTarget bought it in 2012 for about $95.5M, and Salesforce acquired ExactTarget in 2013. Salesforce rebranded the product Marketing Cloud Account Engagement in 2022. It is sold by subscription, and tech-tracking data shows about 49,000 active domains using it as of August 2026. It is not a California-headquartered standalone company, and its sources place it in Atlanta, Georgia.
