fabric
fabric, a Seattle company founded in 2017, offers modular, headless commerce software covering order management, omnichannel fulfillment, real-time inventory, product information and storefront APIs. It sells B2B SaaS to retailers, DTC brands and wholesale or B2B merchants, with customers such as GNC and BuildDirect. It has launched an AI-native fulfillment product called Orchestra. It raised a $140M Series C in 2022 at about a $1.5B valuation, led by SoftBank, and has raised roughly $293–297M in total. Revenue estimates vary by source: Latka reports about $134M for 2024 and ZoomInfo reports about $63M.
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