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#356 by ARRIowa, UStruckcountry.com ↗

Truck Country

Family-owned Freightliner and Western Star dealer group selling new and used medium- and heavy-duty trucks, parts, service and financing to fleets and owner-operators in the Midwest.

ARR
$343.5M revenue (est.)
as of Oct 2026
Employees
451
as of Oct 2026
Valuation
—
latest round
ARR / employee
$762K
revenue efficiency
About Truck Country

Truck Country (with Stoops Freightliner-Western Star) is a network of about 26 truck and trailer dealerships in Iowa, Illinois, Wisconsin, Indiana, Ohio and Michigan. It sells new and used Class 6-8 trucks and trailers (Freightliner, Western Star, Wabash, Autocar), and also provides repair, parts, financing and a technician training program. It is privately held and part of the family-owned McCoy Group, founded in 1958 in Shullsburg, Wisconsin. The McCoy Group employs over 2,600 people across all its companies. It is a traditional dealer, not an AI company, and no funding or AI product was found. Third-party revenue estimates (~$172M) vary widely.

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