SMG - Service Management Group
AI-native Unified Experience Management platform (Ignite) plus services for customer, employee and brand experience, sold to restaurant, retail, convenience and hospitality brands.
SMG sells the Ignite AI-native Unified Experience Management platform, which combines feedback and survey software, analytics and professional services (a 'software with a service' model). It covers customer, employee and brand experience, and serves enterprise brands in restaurants, retail, grocery, convenience, travel, healthcare and consumer services. Founded in 1991 in Kansas City, it has worked with more than 500 brands. It is private equity-backed: Brentwood Associates and Ridgemont Equity Partners invested (Ridgemont in 2017). It was named a Leader in the 2026 QKS SPARK Matrix for Voice of the Customer. Third-party databases estimate about 520–600 employees.
