Showpad

Showpad sells a SaaS Enablement Operating System that combines sales content management, training and coaching, buyer engagement and AI features such as its Field Seller Agent. It serves more than 1,200 customers in over 50 countries. Founded in Ghent, Belgium in 2011, it raised a $70M Series D in 2019 and about $185M in total funding. In 2025 Vector Capital acquired it and merged it with Bigtincan under the Showpad brand. Its headquarters are split between Ghent and Chicago.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.