Ovative Group
Independent media, measurement and creative firm that sells omnichannel marketing planning, analytics and the EMRge platform to retail, CPG, healthcare and other brands.
Ovative Group is a Minneapolis-based independent, full-funnel media, measurement and creative firm. It works with brands such as Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco and UnitedHealth Group. It earns fees from paid and owned media execution, omnichannel measurement and strategy consulting. Its offering is built around a proprietary metric, Enterprise Marketing Return (EMR), and the EMRge marketing intelligence platform. Founded in 2009 by CEO Dale Nitschke, it has about 600 employees (2026) and an estimated $87M in revenue. It ranked No. 4,536 on the 2026 Inc. 5000 with 39% three-year growth. Reported outside funding is small, around $2M, which appears to be a PPP loan.
