Newfront
Tech-enabled commercial insurance brokerage selling business insurance, employee benefits and risk management to startups and mid-market companies; acquired by WTW.
Newfront is a San Francisco insurance brokerage, founded in 2017, that pairs proprietary software with human brokers to sell commercial insurance, employee benefits and retirement services. Its software auto-fills carrier applications from one set of answers. It earns commissions and fees from carriers and clients. It merged with ABD Insurance in 2021 and raised about $300M in total, including a $200M Series D in April 2022 at a $2.2B valuation. It reported about 10,000 customers (including Coinbase and Airbnb) and $2.3B of insurance sold in 2021. WTW announced its acquisition on Dec 10, 2025. Reported deal values differ by source, from roughly $1.05B to $1.4B. Newfront is a brokerage, not an AI-native company.
