Moda Operandi
Luxury fashion e-commerce platform selling designer clothing, accessories, jewelry and home goods, including runway pre-orders, to affluent global consumers.
Moda Operandi is an online luxury fashion retailer. It offers early access to designers' collections through trunk shows and pre-orders, plus personal stylist recommendations, across women's, men's, jewelry and home. It sells directly to consumers in 125+ countries. Revenue comes from retail sales of designer goods. It was founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir. Estimates of total funding raised range from about $405M to $481M (Tracxn, PitchBook), with backers including NEA, Apax, Fidelity and LVMH. Third-party estimates put 2025 online sales (GMV) at about $170M. It is not an AI company. It is a fashion retailer that uses technology.
