Hotmart logo
#68 by ARRNetherlandshotmart.com ↗

Hotmart

Hotmart sells a creator-economy platform for hosting, selling and marketing online courses, e-books and other digital products to creators and entrepreneurs worldwide.

ARR
$1.1B revenue (est.)
as of Oct 2026
Employees
12.1K
as of Oct 2026
Valuation
$1B
0.9× ARR
ARR / employee
$91K
revenue efficiency
About Hotmart

Hotmart is an all-in-one platform where creators host, sell and deliver digital products such as courses, e-books, software and subscriptions. It also runs an affiliate marketing network and multi-currency payment processing. It earns money mainly through transaction fees on creator sales. The company was founded in 2011 in Minas Gerais, Brazil, and its legal parent is Dutch, with registered offices in Amsterdam. Tracxn reports a $130M Series C in March 2021 at a $1B valuation, with investors including General Atlantic and TCV. Hotmart reports more than $10B in content sales and sales in 188 countries. It is a SaaS and payments platform, not an AI company.

Investors · 8

LeadTCVVenture capital23 partners on file
BoardKoolen & PartnersVenture capital· Kees Koolen (Founder & CEO of EQT Ventures; Hotmart board member (Koolen & Partners investor))
InvestorAlkeon CapitalHedge / crossover fund3 partners on file
InvestorBossa InvestVenture capital2 partners on file
InvestorBuscapéVenture capital
InvestorEndeavor CatalystVenture capital
InvestorGeneral AtlanticPrivate equity16 partners on file
InvestorGICSovereign fund21 partners on file
65 partner contacts across these firms, emails and LinkedIn are in Investor Contacts for paid members.

News, deals & research

Latest in AI
Nothing tagged yet, items mentioning Hotmart will show here as the desk publishes them.
Members see the full Revenue Leaderboard · 2,100+ private AI companies ranked by revenue, filterable by category and country, free.
Create my free account →Log in