G2

G2 is a Chicago-based technology company that operates the largest peer-to-peer marketplace and review platform for B2B software and services. Founded in 2012 and rebranded in 2019, G2 helps businesses make informed buying decisions through authentic user reviews and real-time market intelligence. The platform features over 2 million verified reviews on more than 150,000 software products across 2,000 categories, including CRM, ERP, HR, marketing, and AI. G2 offers a peer review platform where users submit unbiased reviews, forming the basis of the G2 Grid® rankings. It also provides market intelligence products, personalized software recommendations through G2.ai, and vendor marketing solutions. With over 200 million annual users, including employees from all Fortune 500 companies, G2 is a trusted resource for software discovery and evaluation. The company partners with thousands of software vendors, including well-known brands like Salesforce, HubSpot, Zoom, and Adobe, to enhance credibility and support business growth.

Top 100 SaaS by revenue (GetLatka). A SaaS company retooling its product to be AI-native.