carwow

Carwow runs a reverse-marketplace platform. Buyers pick a new car and receive offers from franchise dealers, and sellers get bids from dealers. It also has a large car-review YouTube channel and acquired the Autovia titles (including Carbuyer) in 2024. It earns money mainly through fees from dealers on successful transactions. It has raised roughly $178M–$236M (estimates differ by source), including a Series E/F round of about $52M in July 2024. Revenue is estimated at £50M–£100M (2024), and headcount is roughly 600–800 depending on the source.