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#182 by installsMarketing & GTMcoreyhaines31/marketingskills

churn-prevention

Reduce subscriber churn through cancel flows, save offers, dunning, and retention strategies

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This week
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First seen
Feb 19, 2026
on skills.sh
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill churn-prevention
Works with Claude Code, Cursor, Codex, GitHub Copilot, Windsurf, Gemini CLI and other agents that read SKILL.md.
What it does

Expert guidance on preventing both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments). Helps design cancel flows, dynamic save offers, proactive retention campaigns, and dunning strategies to keep subscribers. Integrates with product marketing context and coordinates with email and paywall skills for comprehensive retention.

  • Build cancel flows and exit surveys that capture reasons and offer targeted save opportunities
  • Design dynamic save offers and win-back campaigns based on customer segments and churn risk
  • Implement dunning strategies and failed payment recovery to reduce involuntary churn
  • Analyze churn metrics (rate, MRR impact, voluntary vs. involuntary) and recommend retention tactics