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#166 by installsMarketing & GTMcoreyhaines31/marketingskills

marketing-psychology

Behavioral principles applied to messaging, design decisions, and conversion flows

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This week
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First seen
Jan 19, 2026
on skills.sh
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-psychology
Works with Claude Code, Cursor, Codex, GitHub Copilot, Windsurf, Gemini CLI and other agents that read SKILL.md.
What it does

Psychological principles and mental models for understanding customer behavior and influencing marketing decisions. When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental…

  • Covers 50+ foundational thinking models (first principles, jobs to be done, inversion, theory of constraints) and buyer psychology frameworks (confirmation bias, social proof, loss aversion, anchoring) with direct marketing applications
  • Includes persuasion techniques (reciprocity, commitment, authority, scarcity) and pricing psychology (charm pricing, rule of 100, mental accounting) with implementation guidance
  • Provides design and delivery models (AIDA funnel, BJ Fogg behavior model, nudge theory, activation energy) and growth frameworks (network effects, flywheel, compounding, switching costs)
Source on GitHub ↗On skills.sh ↗