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#167 by installsMarketing & GTMcoreyhaines31/marketingskills

content-strategy

Topic planning, content calendars, and editorial frameworks

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Jan 26, 2026
on skills.sh
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategy
Works with Claude Code, Cursor, Codex, GitHub Copilot, Windsurf, Gemini CLI and other agents that read SKILL.md.
What it does

Plan searchable and shareable content that drives traffic, builds authority, and generates leads. When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content…

  • Identifies content pillars and topic clusters aligned with product, audience needs, and search demand; maps content to awareness, consideration, decision, and implementation buyer stages
  • Extracts content ideas from keyword data, sales calls, surveys, forums, competitors, and support tickets; prioritizes by customer impact, content-market fit, search potential, and resource requirements
  • Distinguishes between searchable content (optimized for existing demand) and shareable content (novel insights, original data, thought leadership) to maximize reach