AppDirect
AppDirect is a San Francisco-based B2B subscription commerce platform founded in 2009. The company specializes in simplifying the buying, selling, and management of recurring technology services for technology providers, advisors, and businesses. With a global presence that includes offices in Pune, Montreal, Munich, Buenos Aires, and several U.S. cities, AppDirect connects over 1,000 technology providers and 10,000 advisors to millions of subscribers worldwide. The core offering of AppDirect is its end-to-end cloud commerce platform, which enables businesses to create custom-branded marketpl
Investing activity
AppDirect appears in 1 AI deal tracked by the AI Lounge deals desk, and led 1 of them. The most recent is Soul Machines (Acquisition, Undisclosed, Sep 2026).
Deals
Frequently asked questions about AppDirect
Where is AppDirect based?
AppDirect is based in San Francisco, California, United States.
How can founders reach AppDirect?
Founders on AI Lounge can see AppDirect's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with the firm under Warm Paths, and add AppDirect to their Investor Pipeline to track the conversation.