Sitecore
Sitecore sells a SaaS-enabled, composable digital experience platform, now branded SitecoreAI, that combines content management, digital asset management, commerce and customer data. Its customers are large enterprise brands and marketing teams, and EQT says it has served more than 5,200 brands. It earns money mainly from subscription and cloud software, and it also sells through partners and resellers. Founded in Denmark in 2001, it has been controlled by EQT since 2016 and received a reported $1.2B investment in 2021. In June 2026 it bought the generative engine optimization (GEO) startup Scrunch. Headcount is about 1,700 (2026).
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