Wook
Cross-border B2B distributor selling Chinese-made 3C accessories and small appliances under its own brands (VIVAN, ROBOT) to mom-and-pop retailers across Indonesia and Southeast Asia.
Wook (PT Wook Global Technology) is not an AI company. It runs an S2B2C cross-border e-commerce and distribution platform with a mobile ordering app. It sells phone and PC accessories, small home appliances and home improvement products, mostly under proprietary brands such as VIVAN and ROBOT, to tens of thousands of offline retailers. It earns money by selling products and by supply-chain and retail-upgrade services. Revenue was about RMB 1.2 billion (~USD 178M) in 2025, with 94% from Indonesia. It is reported to be pursuing a Hong Kong IPO after ending an Indonesia Stock Exchange listing plan in June 2025. Past investors include Maison Capital and Danen Ventures (USD 22M round, ~2017), and reports mention Alibaba and others in 2023–2024.
