Merama
E-commerce brand aggregator that acquires stakes in and operates direct-to-consumer brands in Latin America, giving founders capital, tech tools and operating expertise.
Merama is a Mexico City-based aggregator of direct-to-consumer and e-commerce brands in Latin America. It typically buys a majority stake in each brand. Founders keep operating the business, and Merama supplies working capital, e-commerce expertise and proprietary technology tools. It was founded in December 2020 and became a unicorn in December 2021 at about a $1.2B valuation. In 2021 it raised a $60M Series A and a $225M Series B, and in April 2025 it added a reported $170M of debt financing from BTG Pactual, Citi and Itaú BBA. It reported more than 20 brands and over $250M of expected 2021 revenue. Headcount figures differ by source, from about 78 to 374.
