DMA-Institute

DMA-Institute provides independent online media measurement and effect validation. Its platform covers ad viewability, audience targeting, attribution, audience research and fraud protection, and it integrates with ad platforms such as Adform. Customers are advertisers, media agencies, publishers, trading desks and research agencies in 30–40+ countries. It was acquired by Research Now SSI, now Dynata, on Aug 15, 2018. Sources disagree on the founding year (2007 or 2014). Dynata is the Texas link. Public sources put DMA-Institute's own HQ in Amsterdam, not Texas.