Bobbie
Bobbie sells organic, European-style infant formula to parents, direct-to-consumer by subscription and through retail. It also sells to healthcare professionals via Bobbie Medical.
Bobbie Baby, Inc. makes FDA-compliant organic infant formula and supplements. It sells them to parents online at hibobbie.com, including by subscription, and to healthcare professionals through Bobbie Medical. It is a consumer food brand, not an AI vendor, though it runs an 'AskBobbie' AI chatbot for feeding questions. Founded in 2018 by Laura Modi and Sarah Hardy, it raised a $15M Series A in 2021, a $50M Series B in 2022 and a Series C led by GroundForce Capital in 2023. Estimates of total funding range from about $142M to $147M. CNBC reported about $84M in revenue for 2022.
