Bitly
Link and QR Code management platform with click analytics and AI assistants, sold to marketers, brands and businesses on a freemium subscription model.
Bitly offers branded short links, customizable QR Codes, landing pages and engagement analytics. In 2026 it added AI features (Bitly Assist and Weekly Insights) and an MCP server that connects it to Claude, ChatGPT and other AI tools. Customers range from individual creators to more than half of the Fortune 500, in over 190 countries. Revenue comes from free and paid subscription tiers, with Core starting at $10/month. Spectrum Equity made a $63M majority investment in 2017, and total funding is about $93M. A 2026 report cites 5.7M monthly active users and 600,000 paying customers. Revenue figures from third-party sites vary widely and are unverified.
