Sarah Austin

PMF and GTM expert for startups. Educator, researcher, and practitioner advancing sustainable development through localized SDG implementation, and Cambridge education, Johns Hopkins certified data scientist, Stanford University visiting fellow, United Nations Humanitarian Fellow on Artificial Intelligence, University of Utah Faculty award, and USC visiting lecturer. Most people know me as an accomplished marketer. My marketing campaigns have been recognized by Wired, NYT, and won AdAge "campaign of the year." As a content creator with over 72 Million views to my content (TV and Online), I spent 5 years codifying a decade worth of experience in mass human interaction and assessment into systems. I know how to build structures and automate funnels in any part of the org from marketing, comms, research and development, business development, or growth.

Hands-on with growth experiments and automation.
Familiar with PLG (product-led growth) motions and B2B SaaS go-to-market.
Technical fluency: comfortable setting up automation tools, analytics dashboards, or light no-code builds

One such system I won awards for at CES is a psychographic modeling software that has been recognized by Forbes and Inc. as more advanced than IBM Watson personality insights cloud services. I was able to codify one of my marketing systems to automate a part of my role at Intel and then it gained traction and became a company that I ended up selling to a larger company in a merger.

I established the non-profit organization, Coding FTW, to address the gender divide in the technology sector. Having spent my formative years attending startup launch events and VC parties, I witnessed firsthand the gender divide in Silicon Valley. Coding FTW works with girls' education to provide scholarships that advance women’s roles in engineering.

I was recognized by Forbes as an "Under 30" lister for my work consulting for brands including Ford, Virgin America, Jay-Z, and General Motors.