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Joe RutlandFounder▲23
Founder & CEO, GSR Network
54m ago · GTM · Austin

Finding new lanes for GSR Network to expand has taken time

In working with Boardy, I asked it a question I'd been chewing on for a while. Emphasize the word chewing here:
"I feel like those are strong lanes where the larger corporate opportunities just are good, but never seem to work out. Tell me if I am wrong."

It said I was about two-thirds right.
A corporate newsroom has a procurement path, a budget cycle and a person whose job is to say no. Nobody in that building is measured on buying editorial workflow from a small vendor. So, the deal has no owner. No owner means no budget, and no budget means it dies politely. That's frustrating.

That describes my last week. Five pitches went out: one no, one routed to a decision inbox, three quiet. Nobody was rude, and nothing moved.

Independents work differently because the founder is the budget. The checks are smaller, but decisions take days instead of quarters. The catch is that an independent rarely buys from a stranger. They'd rather build it themselves.

On that same afternoon, Boardy sent introduction requests to two founders. To be plain about it, Boardy wrote those notes, not me. Both founders said yes the same day.

One runs a subscriber-funded news-by-SMS research briefing. Its newsroom is staffed with researchers, not journalists.
The other co-founded an AI-driven trade media business. They automated about 90% of its site workflows and built an MCP server over roughly 6,000 historical posts. They also run a podcast production shop that has launched 130-plus shows. That's incredible. One of those shows, the Vertical Farming Podcast, pulled in more than $120,000 in sponsorship revenue by staying narrow and working relationships.

I talk with that one Wednesday at 1 p.m. Central.
I've learned in building GSR Network that when I feel like there is no hope, hope arises from the ashes and reminds me to keep on going. That's a good feeling as a founder.

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