Upfront Ventures
Upfront Ventures is a venture capital firm based in Santa Monica, California, founded in 1996 and previously known as GRP Partners. The firm specializes in early-stage investments in technology startups, focusing primarily on the Southern California ecosystem. With approximately $2 billion to $3.4 billion in assets under management, Upfront Ventures has backed over 200 companies across various technology sectors. The firm leads pre-seed, seed, and Series A investment rounds, offering strategic guidance, mentorship, and access to industry networks to help startups grow. Upfront Ventures target
Investing activity
Upfront Ventures is listed on AI Lounge as a venture capital investor based in Santa Monica, California, United States. The deals desk records Series A and later AI rounds and seeds over $10M, so smaller checks may not show here yet.
Deals
Frequently asked questions about Upfront Ventures
Where is Upfront Ventures based?
Upfront Ventures is based in Santa Monica, California, United States.
How can founders reach Upfront Ventures?
Founders on AI Lounge can see Upfront Ventures's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with the firm under Warm Paths, and add Upfront Ventures to their Investor Pipeline to track the conversation.