Rethink Impact
About Rethink Impact
Jenny Abramson founded Rethink Impact. Sources give 2015 or 2016 as the founding year, and the firm's listed address has also appeared as White Plains, New York. Its second fund closed at $182 million in July 2020, bringing total assets under management to $300 million at that time. The firm later announced a fund of more than a quarter billion dollars in September 2024, with over $500 million in total assets raised. Jenny Abramson and Heidi Patel are the Managing Partners. Chelsea Morris, Joe Garcia and Jill Ni are listed as partners or principals on the investment team.
The firm's stated thesis is to back mission-driven technical founders who use new technology for people and the planet, with a focus on companies led by women. Public sources do not describe a dedicated AI strategy or name a partner who leads AI deals. Unicorn Nest lists Artificial Intelligence and Machine Learning among the firm's investment areas, though that page is dated. Seedtable tags Candidly, a fintech company, as an artificial intelligence company at the Series A stage. Most of the other companies named in these sources are in healthcare, education, fintech or agtech, and none are labeled AI.
Public profiles say the firm invests mainly from late seed through Series C, writing checks of $2 million to $10 million to lead or co-invest. Signal lists a sweet spot of $6 million. Sources do not support the Pre-Seed and Public stages in the current listing.
- Candidly: fintech company tagged as artificial intelligence by Seedtable, with a Series A round listed in the firm's portfolio.
- signal.nfx.com/firms/rethink-impact
- pitchbook.com/profiles/fund/15603-94F
- crunchbase.com/organization/rethink-impact
- news.crunchbase.com/startups/rethink-impact-closes-second-fund-with-18
- f4.fund/firms/rethink-impact
- seedtable.com/investors/rethink-impact
- unicorn-nest.com/funds/rethink-impact
- startupintros.com/orgs/rethink-impact
Investing activity
Rethink Impact is listed on AI Lounge as a venture capital investor based in New York, New York, United States. The deals desk records Series A and later AI rounds and seeds over $10M, so smaller checks may not show here yet.
Deals
Frequently asked questions about Rethink Impact
Who founded Rethink Impact?
Jenny Abramson founded the firm. Sources give 2015 or 2016 as the founding year, and Jenny Abramson is listed as Founder and Managing Partner.
How big are Rethink Impact's funds?
Its second fund closed at $182 million in July 2020. A later fund of more than a quarter billion dollars was announced in September 2024, with over $500 million in total assets raised.
What check size does Rethink Impact write?
Public profiles list checks of $2 million to $10 million, typically at late seed through Series C. Signal lists a sweet spot of $6 million.
Does Rethink Impact invest in AI companies?
Public sources list AI and machine learning among its investment areas and tag Candidly as an AI company. They do not describe a separate AI fund or name a lead AI partner.
Do founders need an introduction to pitch Rethink Impact?
The firm runs a public monthly office hours program for founders it has not yet met, so a warm introduction does not appear to be required.
Where is Rethink Impact based?
Rethink Impact is based in New York, New York, United States.
How can founders reach Rethink Impact?
Founders on AI Lounge can see Rethink Impact's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with the firm under Warm Paths, and add Rethink Impact to their Investor Pipeline to track the conversation.