The Brandtech Group
The Brandtech Group is a marketing technology group founded in June 2015 and headquartered in New York. Originally named You & Mr Jones, it was rebranded in January 2022. The company focuses on helping brands enhance their marketing efforts through a portfolio of tech-enabled marketing and advertising companies. It specializes in generative AI marketing, connecting with audiences through innovative operating models and AI-driven workflows. The Brandtech Group operates primarily in a B2B model, serving marketing and advertising leaders at large enterprises. Its services include generative AI marketing solutions, in-house digital marketing capabilities, influencer and creator economy marketing, data analytics, e-commerce enablement, mobile marketing, and strategic consulting. The group also provides a suite of digital marketing solutions through its various operating companies, which include notable brands like Pencil and Jellyfish. The Brandtech Group collaborates with major clients such as Google, Microsoft, Unilever, and TikTok, among others.