Scrunch
Scrunch AI is an AI Customer Experience Platform designed to monitor how brands appear in generative AI answers across various platforms, including ChatGPT and Google AI Overviews. The platform provides tools for AI search visibility monitoring, brand performance tracking, and content optimization to enhance visibility in AI-driven search results. Founded in 2023 and headquartered in Salt Lake City, Utah, Scrunch AI offers services such as the Agent Experience Platform (AXP), which delivers AI-optimized content to crawlers without changing human-facing websites. The platform also includes diagnostic tools to identify content gaps and dynamic web content rewriting to improve AI search citations. Scrunch AI targets enterprises and marketing teams looking to optimize their brand's presence in AI search engines. The company has been acquired by Sitecore for $225 million and offers various pricing options, including self-serve plans and custom enterprise solutions.