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Sana Commerce

Netherlands · founded 2008 · 277 employees · Software Publishers · sana-commerce.com

Sana Commerce sells a SaaS B2B commerce platform, Sana Commerce Cloud, built on Microsoft Azure. It runs on real-time ERP data from SAP and Microsoft Dynamics, so product, pricing and inventory information stays consistent between the ERP and the web store. Customers are mainly manufacturers, distributors and wholesalers. Revenue comes from subscriptions, and the company also runs a partner program. It appears to be bootstrapped, with no known external funding. Third-party estimates put revenue at about $105M (2024–2025) and headcount at roughly 400 (2026). Gartner named it a Niche Player in its Digital Commerce Magic Quadrant in 2025, and Brian Plackis Cheng was announced as CEO in May 2026.

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