justt
Justt is an AI-powered fintech company based in Tel Aviv, Israel, specializing in chargeback management and fraud prevention for online merchants. Founded in 2020, Justt offers a fully automated platform that utilizes machine learning to tailor dispute responses, enhance revenue recovery, and improve win rates over time. The company has raised $70 million in funding, with a significant $50 million Series B round in November 2021. Justt's flagship product automatically defends against illegitimate chargebacks by gathering evidence and generating dynamic arguments for submission to credit card companies. The platform integrates seamlessly with merchants' payment service providers and features a dashboard for tracking chargeback trends and performance analytics. Justt serves B2B merchants in high-risk sectors such as e-commerce, travel, gaming, cryptocurrency, and SaaS, providing a hands-free solution to reclaim lost revenue from friendly fraud and false chargebacks.