Holy Water
HOLYWATER runs consumer mobile apps: My Drama (vertical series), My Passion (e-books), My Muse (AI-generated interactive series) and the ad-supported Freebits. Its audience is mainly readers and viewers in the US and Europe, and it makes money from app subscriptions and in-app purchases, plus advertising on Freebits. Founded in 2020 in Kyiv, it grew from a 7-person startup to 200+ staff. Fox Entertainment took an equity stake in October 2025, and in January 2026 it raised a $22M round led by Horizon Capital with Endeavor Catalyst and Wheelhouse. It reports platforms reaching 100M+ users.
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