Footprints AI
Footprints AI is a Romanian SaaS company founded in 2017, based in Bucharest. The company specializes in AI-powered omnichannel retail media solutions, helping retailers monetize customer data by transforming anonymous shopper behavior into targeted advertising audiences. Footprints AI operates a federated omnichannel retail media platform, which is recognized as the largest and fastest-growing retail media ecosystem in Central and Eastern Europe. The company offers a range of services, including a retail media platform that connects retailers, brands, and agencies, an AI targeting tool for audience profiling, and omnichannel campaign management. They also provide real-time attribution insights and predictive analytics to forecast shopper behavior. Footprints AI ensures data privacy by processing pseudonymized data in clients' private cloud environments. With a focus on helping retailers launch and scale their own retail media networks, Footprints AI serves a diverse network of physical retailers, brands, and agencies, analyzing the purchasing behavior of over 25 million customers monthly.