Whoop

WHOOP Inc. is a prominent American wearable technology company based in Boston, Massachusetts. Founded in 2012 by Will Ahmed, John Capodilupo, and Aurelian Nicolae, WHOOP focuses on enhancing human performance and health by providing insights into physiological data. The company serves over 2.7 million users across more than 56 markets globally and employs approximately 800 people. WHOOP operates on a unique "Device-as-a-Service" membership model, offering its wearable device at no upfront cost with a subscription. Members receive continuous biometric monitoring, personalized coaching, and access to the WHOOP mobile app, which provides real-time insights into strain, recovery, and sleep quality. The company also offers B2B solutions for organizations and healthcare providers, enabling group performance monitoring and wellness programs. With a valuation of $10.1 billion as of March 2026, WHOOP is committed to advancing wearable health technology and optimizing individual well-being.