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#185 by ARRRussiavk.com ↗

VK Pay

VK Pay is a digital wallet and payments service inside the VKontakte social network. Consumers and small businesses use it to pay, transfer money and accept payments.

ARR
$580M revenue (est.)
as of Oct 2026
Employees
634
as of Oct 2026
Valuation
—
latest round
ARR / employee
$915K
revenue efficiency
About VK Pay

VK Pay launched in June 2018 as a payment platform built into VKontakte, owned by VK (formerly Mail.ru Group). It lets users pay in VK communities and partner online stores, and lets sellers, mainly small and medium businesses, accept payments. It launched with no commission on deposits, withdrawals or transfers, with Gazprombank covering those costs. Later additions included instalment credit with Home Credit Bank (2020) and cashback. The business is a fee-light fintech layer that increases engagement and commerce across the VK ecosystem. It is not an AI company. One third-party source cites over 70 million users, and the figure is unverified.

Investors · 6

InvestorAlibabaCorporate14 partners on file
InvestorGazprombank (via Gazprom Media)Venture capital3 partners on file
InvestorProsusCorporate11 partners on file
InvestorRostecVenture capital2 partners on file
InvestorSogazVenture capital3 partners on file
InvestorTencentCorporate13 partners on file
46 partner contacts across these firms, emails and LinkedIn are in Investor Contacts for paid members.

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