Unmetric

Unmetric's enterprise SaaS platform lets digital marketers and analysts benchmark, research and optimize branded social content against competitors. Its data covers 100,000+ brands across 30+ sectors on Twitter, Facebook, YouTube and Instagram. Customers have included General Motors, Prudential, GroupM and Ogilvy, and it earned revenue from annual subscriptions. It raised about $8.7M (Series A 2012, Series B 2013) from Nexus Venture Partners and JAFCO Asia, and Falcon.io acquired it in October 2019.