Simply (Joy Tunes)

Simply (formerly JoyTunes, rebranded in 2022) makes mobile apps for learning piano, guitar, singing and drawing. The apps use AI to give real-time feedback on what the learner plays or draws. It sells directly to consumers and families through app subscriptions. It raised a $50M round at a $1B valuation in 2021, with about $92–93M raised in total. Calcalist reported 2020 revenue of about $100M. Third-party estimates put 2024 revenue near $200M, but that figure is unverified. Headcount was about 210–218 in late 2025.